A Facebook marketing strategy Anyone Can Use
Anyone paying attention to the online trends of society will quickly recognize the need for having a Facebook marketing strategy for their business. Facebook has become the predominate choice of internet users for creating social network community. This is evidenced by the fact that Facebook currently boasts a membership base well above 500 million people. Even more impressive is the fact that approximately half of those users access their account at least once per day. If a business owner intends to stake a claim in the online landscape, a comprehensive Facebook marketing strategy must be a part of their overall business plan.
A Facebook Marketing Strategy Is Built Around Relationships
For many making the jump into social media marketing, the concept of relationship can at first be somewhat troublesome. Traditional advertisers who are used to mass media marketing that centers around a product or brand can at first find Facebook a bit troublesome. It is imperative that any small business owner utilizing Facebook marketing be keenly aware of the importance of maintaining the social environment. The most effective marketing practices involving Facebook put high priority on the relationship building aspect of the social community. In this type of marketing, the introduction of product and service are accomplished through the natural flow of the relationship, as opposed to the interruption model of advertising more often associated with television and radio.
Your Facebook Marketing Strategy Starts By Joining In The Conversation
The most effective means for launching a marketing strategy on Facebook is simply to become an active participant in the ongoing conversations that are being undertaken by your target market. A small business owner should start out by searching for groups and fan pages that are focused upon the target market that the business owner is trying to penetrate. Once these groups and pages are identified the business owner needs to become an active participant in the conversations that are taking place. As the involvement in these groups and pages increases, other participants of the group will begin to click on the profile of the business owner to learn more about them. This curiosity ultimately leads to the initiation of a relationship. Through the natural relationship process, the business owner will have multiple opportunities to introduce their business and products.
If the business owner has set up a fan page, they can operate on Facebook under the fan page identity. By using a fan page, the business owner can maximize their marketing efforts even further. When someone connects with the business owner on their fan page, the interactions between the business owner and the fan are now publicized on the wall of the fan. This allows the business owner to now gain exposure within the social connections of the fan. This is often referred to as the viral component of a social media marketing strategy.
By creating an effective Facebook marketing strategy, a business owner can create yet another strong source of lead generation for their business.
P.S. My friend Brian recently released a great training course that will teach you the intricacies of how to advertise on Facebook using ppc. In Maximum Facebook PPC Profits, Brian shows you the exact strategies, pages and campaigns he used to go from being a college dropout working at McDonalds to going full time in his own business in less than 100 days.
