Using Facebook With Your MLM Business
Facebook is a natural choice for people who are seeking to build their MLM business online. When you consider that network marketing is built around the concept of relationship networks, a social platform like Facebook makes perfect sense. When it comes to effectively utilizing Facebook there are some basic strategies that you can deploy.
The first and most obvious strategy is to simply seek out friends who share your interests. Facebook allows you to search for people based on demographics, geographic locations, schools and interests to name a few. You may want to search out individuals who have the words "home business" in their interests or profile. When you find individuals who list "home business" in their profile information, send them a connection request. In your connection request refer to your common interest and to be even more personable, make reference to a point of interest from their profile. For example you might comment on their profile picture. This simple step shows that you are truly interested in getting to know them personally. It is important to note that Facebook will monitor how quickly you are sending friend requests and the overall quantity of requests sent. Facebook will generally allow 20-30 requests per day, but you should space those requests out throughout the day. As a courtesy they will send you a warning message if they believe you are being to aggressive in your friend request activity.
The next strategy is to form a group. A group is formed around a topic of interest, place, company, etc... Once you have formed your group, you can post content, host events and lead discussions that are of interest to the group members. Finding group members works much the same way as your friend requests. The easiest place to start adding to your group is with your existing friends, by sending each of your contacts a request to check out the group. You can also include information on your group in your new friend requests as well. One of the great things about groups is your ability to blast messages and events to your group.
Another strategy is the use of a fan page. By utilizing a fan page, you can separate your personal and business work on Facebook. A fan page is intended to be commercial in nature and these pages are being used more and more by large corporate entities. People join your fan page through the use of a "like" button. When someone likes your fan page they are now listed as a fan. When you post content on your fan page, that content is also posted to the wall of each of your fans. Additionally, fan pages can be customized with backgrounds and lead capture boxes. This modifications make them highly valuable for MLM sales and recruiting efforts.
The final strategy is the use of Facebook pay per click advertising. Facebook's ppc works very similar to other ppc programs in the use of keywords, bids and targeting. The unique difference is the ability to target networks of individuals based on their social relationships on the site. This form of targeting gives additional leverage to the marketing effort. When using Facebook ppc, the most effective (and cost effective) usage of the platform is to direct your ppc campaign to your fan page. This keeps everything contained within the system instead of sending your prospect to an external website.
If you are not already using Facebook for your MLM business, it just makes good sense in today's interconnected world.
The first and most obvious strategy is to simply seek out friends who share your interests. Facebook allows you to search for people based on demographics, geographic locations, schools and interests to name a few. You may want to search out individuals who have the words "home business" in their interests or profile. When you find individuals who list "home business" in their profile information, send them a connection request. In your connection request refer to your common interest and to be even more personable, make reference to a point of interest from their profile. For example you might comment on their profile picture. This simple step shows that you are truly interested in getting to know them personally. It is important to note that Facebook will monitor how quickly you are sending friend requests and the overall quantity of requests sent. Facebook will generally allow 20-30 requests per day, but you should space those requests out throughout the day. As a courtesy they will send you a warning message if they believe you are being to aggressive in your friend request activity.
The next strategy is to form a group. A group is formed around a topic of interest, place, company, etc... Once you have formed your group, you can post content, host events and lead discussions that are of interest to the group members. Finding group members works much the same way as your friend requests. The easiest place to start adding to your group is with your existing friends, by sending each of your contacts a request to check out the group. You can also include information on your group in your new friend requests as well. One of the great things about groups is your ability to blast messages and events to your group.
Another strategy is the use of a fan page. By utilizing a fan page, you can separate your personal and business work on Facebook. A fan page is intended to be commercial in nature and these pages are being used more and more by large corporate entities. People join your fan page through the use of a "like" button. When someone likes your fan page they are now listed as a fan. When you post content on your fan page, that content is also posted to the wall of each of your fans. Additionally, fan pages can be customized with backgrounds and lead capture boxes. This modifications make them highly valuable for MLM sales and recruiting efforts.
The final strategy is the use of Facebook pay per click advertising. Facebook's ppc works very similar to other ppc programs in the use of keywords, bids and targeting. The unique difference is the ability to target networks of individuals based on their social relationships on the site. This form of targeting gives additional leverage to the marketing effort. When using Facebook ppc, the most effective (and cost effective) usage of the platform is to direct your ppc campaign to your fan page. This keeps everything contained within the system instead of sending your prospect to an external website.
If you are not already using Facebook for your MLM business, it just makes good sense in today's interconnected world.
Posted by Carl Willis at 7/27/2010 1:50 PM 
Categories: MLM,Free MLM Advertising,MLM Marketing Online,Network Marketing Online,Network Marketing
Tags: online marketing social media mlm network marketing marketing
Categories: MLM,Free MLM Advertising,MLM Marketing Online,Network Marketing Online,Network Marketing
Tags: online marketing social media mlm network marketing marketing
Once you create a fan page - don't forget to enhance it with a custom FBML page! you can check examples at http://facebook-templates.net
Reply to this