If You're Not Training Your MLM Downline, Someone Else Is!
You've been entrusted with your MLM downline and it is imperative that you be diligent in giving them the proper foundation to build their businesses. If you fail to do this, they will simply look for someone else to fill that void in their business. Let me give you a case in point.
This afternoon I was reviewing the leads that had come into my lead capture system this morning, when I came across this one. The name was "not (company name)" and the email address was getoffourkeywords@now.com. The ad they had clicked on was triggered by the name of the MLM company. The ad copy says this:
Struggling in (company name)?
Stop struggling and start earning
Learn how to get paid in (company name)
As I thought about this fake lead, I came away with some insights that I believe will be of value to you.
The first insight is pretty straight forward. If the upline distributors of this particular company were properly and effectively training their teams, then an advertisement like mine would not be a threat, simply because no one would be interested. My ad calls out to those who are struggling, those who respond are apparently not finding the help they need from their upline, or the back office of this particular company. Instead of taking a swat at me as an advertiser, this particular distributor should have done a gut check and determined to raise the level of their game. Coaching and mentoring is not optional for people who are building network marketing businesses, it is in fact a requirement. Failure to coach and mentor is at the very core abandonment and neglect.
The second thing I found fascinating is that they would object to helping their people improve on their skill sets. For years MLM has been a place where coaching to higher levels of success have been valued. Men like Jim Rohn, Mark Yarnell, Randy Gage and many others like them have been looked up to for the value that they added to the distributors of a particular company. A good MLM leader will always encourage their people to become better at what they do. The sharper your downline becomes the more productive they become.
The third truth that came out of this illustration should be sobering to anyone who is a leader in a network marketing business. If you do not take the time to properly equip your MLM downline, there will always be someone out there who is willing to step in and take that role. If your people are not getting what they need from you, they will simply choose to follow someone else. The greatest loyalty builder you have is your ability to properly equip and train your people on an ongoing basis. When you fail to give your people what they truly need, you are simply inviting someone else to come in and benefit from your own lack of initiative.
So to you Mr. or Mrs. "not (company name), take this challenge to raise the level of your game. Your MLM downline has already given you their vote of confidence by joining, do your part and give them what they need to succeed.
This afternoon I was reviewing the leads that had come into my lead capture system this morning, when I came across this one. The name was "not (company name)" and the email address was getoffourkeywords@now.com. The ad they had clicked on was triggered by the name of the MLM company. The ad copy says this:
Struggling in (company name)?
Stop struggling and start earning
Learn how to get paid in (company name)
As I thought about this fake lead, I came away with some insights that I believe will be of value to you.
The first insight is pretty straight forward. If the upline distributors of this particular company were properly and effectively training their teams, then an advertisement like mine would not be a threat, simply because no one would be interested. My ad calls out to those who are struggling, those who respond are apparently not finding the help they need from their upline, or the back office of this particular company. Instead of taking a swat at me as an advertiser, this particular distributor should have done a gut check and determined to raise the level of their game. Coaching and mentoring is not optional for people who are building network marketing businesses, it is in fact a requirement. Failure to coach and mentor is at the very core abandonment and neglect.
The second thing I found fascinating is that they would object to helping their people improve on their skill sets. For years MLM has been a place where coaching to higher levels of success have been valued. Men like Jim Rohn, Mark Yarnell, Randy Gage and many others like them have been looked up to for the value that they added to the distributors of a particular company. A good MLM leader will always encourage their people to become better at what they do. The sharper your downline becomes the more productive they become.
The third truth that came out of this illustration should be sobering to anyone who is a leader in a network marketing business. If you do not take the time to properly equip your MLM downline, there will always be someone out there who is willing to step in and take that role. If your people are not getting what they need from you, they will simply choose to follow someone else. The greatest loyalty builder you have is your ability to properly equip and train your people on an ongoing basis. When you fail to give your people what they truly need, you are simply inviting someone else to come in and benefit from your own lack of initiative.
So to you Mr. or Mrs. "not (company name), take this challenge to raise the level of your game. Your MLM downline has already given you their vote of confidence by joining, do your part and give them what they need to succeed.
Posted by Carl Willis at 7/1/2010 2:34 PM 
Categories: MLM Downline
Tags: mlm network marketing building a downline
Categories: MLM Downline
Tags: mlm network marketing building a downline
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